{"id":7326,"date":"2021-11-09T11:52:10","date_gmt":"2021-11-09T10:52:10","guid":{"rendered":"https:\/\/filmic.se\/?post_type=work&#038;p=7326"},"modified":"2022-04-29T20:53:29","modified_gmt":"2022-04-29T18:53:29","slug":"sia-glass-packshots","status":"publish","type":"work","link":"https:\/\/filmic.se\/sv\/work\/sia-glass-packshots\/","title":{"rendered":"N\u00e4r livet leker"},"content":{"rendered":"\n<section id=\"project-header-block_618a5157559b9\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Sia-Tanken-thumbnail-16-9-scaled.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-\/216686324\" data-fancybox=\"video-\/216686324\" href=\"https:\/\/player.vimeo.com\/video\/\/216686324\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_618a5157559ba\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">N\u00e4r livet leker<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>SIA Glass<\/li><li><h3>Agency<\/h3>Lundbergs&#038;Co<\/li><li><h3>Category<\/h3>Food &#038; Beverage<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>F\u00f6r klassiska Sia Glass, grundat 1961, med sina v\u00e4lk\u00e4nda glassar har vi gjort en serie med filmer. Samtliga packshots \u00e4r filmade mot vit bakgrund, Sia Glass signum i kommunikationen. D\u00e4r det beh\u00f6vts visuella effekter har vi skapat detta. Reklamfilmerna drivs av humoristiska manus skrivna av Byr\u00e5n med en voice over av den talangfulla sk\u00e5despelaren Cecilia Forss. Utmaningen f\u00f6r oss var att n\u00e4r att det g\u00e4ller styling och filmning av glass g\u00e4ller det att vara kvick s\u00e5 man hinner filma innan glassen sm\u00e4lter. En annan stor utmaning \u00e4r att inte \u00e4ta upp det som ska filmas.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_618a5157559bb\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"7326\" data-blockid=\"block_618a5157559bb\" data-total=\"10\" class=\"items\">\n\n                    <div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    \n            <div class=\"videocontainer fancybox view\" rel=\"gallery-block_618a5157559bb\" data-fancybox=\"mediagrid\" data-width=\"1920\" data-height=\"1080\" data-caption=\"360_180308_SIA_Glass_2_TANKEN_20sec\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/360_180308_SIA_Glass_2_TANKEN_20sec.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-7744\" 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height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/KULBORDET_20s_4-5.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \t\t    \t\t  <a class=\"toggleBtn\" href=\"#\" data-id=\"mp4player-7748\"><span><\/span><\/a>\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    \n            <div class=\"videocontainer fancybox view\" rel=\"gallery-block_618a5157559bb\" data-fancybox=\"mediagrid\" data-width=\"1080\" data-height=\"1920\" data-caption=\"SIA_GLASS_Glassgladje_15s_9-16\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/SIA_GLASS_Glassgladje_15s_9-16.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-7749\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/SIA_GLASS_Glassgladje_15s_9-16.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \t\t    \t\t  <a class=\"toggleBtn\" href=\"#\" data-id=\"mp4player-7749\"><span><\/span><\/a>\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    \n            <div class=\"videocontainer fancybox view\" rel=\"gallery-block_618a5157559bb\" data-fancybox=\"mediagrid\" data-width=\"1920\" data-height=\"1080\" data-caption=\"391_SIA_Glass_Rostassistans_20sek_Master\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/391_SIA_Glass_Rostassistans_20sek_Master.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video 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