{"id":7314,"date":"2021-11-08T16:22:30","date_gmt":"2021-11-08T15:22:30","guid":{"rendered":"https:\/\/filmic.se\/?post_type=work&#038;p=7314"},"modified":"2022-04-14T13:47:29","modified_gmt":"2022-04-14T11:47:29","slug":"rema-1000","status":"publish","type":"work","link":"https:\/\/filmic.se\/sv\/work\/rema-1000\/","title":{"rendered":"Hubbard"},"content":{"rendered":"\n<section id=\"project-header-block_61893fc185663\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-16-9-scaled.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-\/264238031\" data-fancybox=\"video-\/264238031\" href=\"https:\/\/player.vimeo.com\/video\/\/264238031\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_61893fc185664\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Hubbard<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Rema 1000<\/li><li><h3>Agency<\/h3>McCann Oslo<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Fr\u00e5n byr\u00e5n McCann Oslo, norska v\u00e4lf\u00e4rdsorganisationen \u201dDyrevernalliansen\u201d och matvarukedjan \u201dREMA 1000\u201d fick vi uppdraget att ber\u00e4tta en historia som var b\u00e5de kul och upplysande f\u00f6r att introducera en ny kycklingras, som f\u00f6r f\u00f6rsta g\u00e5ngen kommit till Norge. Den heter Hubbard och har n\u00e5gra positiva f\u00f6rdelar j\u00e4mf\u00f6rt med andra raser. Hubbard lever l\u00e4ngre, har mer frihet och kort och gott \u00e4r den lite coolare \u00e4n andra kycklingar. McCann Oslo, ville att vi skulle producera och regissera filmen med h\u00f6g niv\u00e5 p\u00e5 realism n\u00e4r det g\u00e4ller kyckling-look och samtidigt f\u00e5 en k\u00e4nsla av hur kul det \u00e4r att vara en Hubbard. D\u00e4rf\u00f6r gjorde vi filmen i blandteknik med b\u00e5de 3D-animerade f\u00e5glar och de riktiga som filmades p\u00e5 plats i Trondheim.<\/p>\n<p>F\u00f6r sociala medier gjorde vi flera sm\u00e5 special animerade filmer i olika format som sl\u00e4pptes kontinuerligt under kampanjen. Animerade loopar d\u00e4r Hubbard kycklingen agerar p\u00e5 olika s\u00e4tt, en kyckling som g\u00f6r moonwalk, en kyckling som blir nutmegged (man sl\u00e5r en fotboll mellan benen) och lite andra koncept.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_61893fc185665\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"7314\" data-blockid=\"block_61893fc185665\" data-total=\"9\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-kyckling-barn-16-9\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-barn-16-9-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-barn-16-9-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 30.537931034483%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-kyckling-4-5\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-4-5-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-4-5-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-close-up-face-9-16\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-close-up-face-9-16-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-close-up-face-9-16-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-kyckling-16-9\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-16-9-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-16-9-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":7666,"template":"","animation":[33,12,21,19],"class_list":["post-7314","work","type-work","status-publish","has-post-thumbnail","hentry","animation-advertising","animation-3d","animation-creatures","animation-film-cgi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - 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