{"id":7196,"date":"2021-09-07T18:13:38","date_gmt":"2021-09-07T16:13:38","guid":{"rendered":"https:\/\/filmic.se\/?post_type=work&#038;p=7196"},"modified":"2023-08-29T11:19:03","modified_gmt":"2023-08-29T09:19:03","slug":"polestar-time-to-move-on","status":"publish","type":"work","link":"https:\/\/filmic.se\/sv\/work\/polestar-time-to-move-on\/","title":{"rendered":"The Break-Up Letter"},"content":{"rendered":"\n<section id=\"project-header-block_80b7c404c3f8bc3f1cdccaac3ccb9af5\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-Start.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-317052712\" data-fancybox=\"video-317052712\" href=\"https:\/\/player.vimeo.com\/video\/317052712\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_99eb408ccac56c52b5d83d7ef037c6a6\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">The Break-Up Letter<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Kund<\/h3>Polestar<\/li><li><h3>Byr\u00e5<\/h3>Forsman &#038; Bodenfors<\/li><li><h3>Awards<\/h3>Cannes Silver Award<\/li><li><h3>Category<\/h3>Car Advert, 2D\/3D<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Ett &#8221;break-up-letter&#8221; skrivet till bilindustrin, ett farv\u00e4l till den fossila motorn och ett v\u00e4lkomnande av en 100% elektrisk bil designad f\u00f6r att skriva om reglerna f\u00f6r hur konsumenterna idag k\u00f6per och anv\u00e4nder bilar. Lanseringen skedde p\u00e5 Alla hj\u00e4rtans dag i form av ett &#8221;break-up-letter&#8221; och kommunicerades genom en v\u00e4rldsomsp\u00e4nnande kampanj.<\/p>\n<p>Vi skapade filmen med en kombination av filmade bl\u00e4cksekvenser kombinerat med 3D-animation. Processen var en extremt sp\u00e4nnande resa d\u00e4r vi anv\u00e4nde oss av en blandning av tekniker, n\u00e5gra av dem beh\u00f6vde vi t\u00e4nka ut fr\u00e5n scratch och uppfinna genom ett rigor\u00f6st RnD arbete d\u00e4r vi blandade olika v\u00e4tskor och bl\u00e4ck, och sedan arbetade vi med ett antal olika typer av mappningstekniker n\u00e4r vi till sist \u00e5terf\u00f6rde allt till 3D och digital compositing f\u00f6r att f\u00e5 till det slutliga resultatet. V\u00e4lkommen till v\u00e4rlden Polestar 2! All electric Feb 27 at 13.00 CET.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_6861509cea100b1a837b33e754544044\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"7196\" data-blockid=\"block_6861509cea100b1a837b33e754544044\" data-total=\"16\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_6861509cea100b1a837b33e754544044\" data-fancybox=\"mediagrid\" data-caption=\"Polestar-filmicart-4\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-4.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-4.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 30.537931034483%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_6861509cea100b1a837b33e754544044\" data-fancybox=\"mediagrid\" data-caption=\"Polestar-filmicart-2_4-5\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-2_4-5.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-2_4-5.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 35.424%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_6861509cea100b1a837b33e754544044\" data-fancybox=\"mediagrid\" data-caption=\"Polestar-filmicart-5_1-1\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-5_1-1.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-5_1-1.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 62.976%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_6861509cea100b1a837b33e754544044\" data-fancybox=\"mediagrid\" data-caption=\"Polestar-filmicart-3\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-3.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/09\/Polestar-filmicart-3.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":7197,"template":"","animation":[99,12,13,36],"class_list":["post-7196","work","type-work","status-publish","has-post-thumbnail","hentry","animation-storytelling","animation-3d","animation-2d","animation-car-advert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - 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