{"id":12917,"date":"2025-08-12T15:01:18","date_gmt":"2025-08-12T13:01:18","guid":{"rendered":"https:\/\/filmic.se\/work\/ice-fist\/"},"modified":"2025-08-12T15:05:35","modified_gmt":"2025-08-12T13:05:35","slug":"ice-fist","status":"publish","type":"work","link":"https:\/\/filmic.se\/sv\/work\/ice-fist\/","title":{"rendered":"Ice Fist"},"content":{"rendered":"\n<section id=\"project-header-block_91585dca0807b50b7c7fe67501d8ea75\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-Coverphoto-16-9.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/aXv___l6TX8\" data-fancybox=\"video-https:\/\/youtu.be\/aXv___l6TX8\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/aXv___l6TX8\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_d6952c6c2397f7d52e0e2118d4c3feed\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Ice Fist<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Diesel \/ L&#8217;Or\u00e9al <\/li><li><h3>Agency<\/h3>Wavemaker<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Diesel ville marknadsf\u00f6ra deras nya doft &#8217;Ice Fist&#8217; med en utomhusreklam som \u00f6verskred 2D-barri\u00e4ren. Vi hj\u00e4lpte dem med att bygga flaskan i 3D och animera inneh\u00e5ll till sk\u00e4rmarna f\u00f6r att skapa en 3D-effekt.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_74a8b0d93cb6069dd46c2b14e2806a77\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"12917\" data-blockid=\"block_74a8b0d93cb6069dd46c2b14e2806a77\" data-total=\"4\" class=\"items\">\n\n                    <div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 62.976%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"Diesel-Mockup-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-Mockup-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12907\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-Mockup-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 35.424%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_74a8b0d93cb6069dd46c2b14e2806a77\" data-fancybox=\"mediagrid\" data-caption=\"Diesel-3d-sketch-1-1\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-3d-sketch-1-1.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-3d-sketch-1-1.jpg\" alt=\"Animation for Diesel. DOOH, outdoor screens stureplan, stockholm.\" \/><\/a>\n\n\n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 19.113669064748%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1080\" data-height=\"1920\" data-caption=\"Diesel-TikTok-9-16\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-TikTok-9-16.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12909\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-TikTok-9-16.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 79.286330935252%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1680\" data-height=\"720\" data-caption=\"Diesel-Deliverable-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-Deliverable-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12905\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/08\/Diesel-Deliverable-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":12913,"template":"","animation":[26],"class_list":["post-12917","work","type-work","status-publish","has-post-thumbnail","hentry","animation-dooh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ice Fist - Filmic Animation<\/title>\n<meta name=\"description\" content=\"Diesel wanted to market their new fragrance &#039;Ice Fist&#039; with a digital out of home ad that broke the 2D barrier. 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