{"id":13443,"date":"2026-04-21T14:45:03","date_gmt":"2026-04-21T12:45:03","guid":{"rendered":"https:\/\/filmic.se\/new-name-new-position\/"},"modified":"2026-04-21T16:01:43","modified_gmt":"2026-04-21T14:01:43","slug":"new-name-new-position","status":"publish","type":"post","link":"https:\/\/filmic.se\/sv\/new-name-new-position\/","title":{"rendered":"New Name, New Position"},"content":{"rendered":"\n\n
\n\n
\n

21 apr, 2026<\/p>\n

New Name, New Position<\/h1>\n\n
\n

Pressmeddelande: \u201cAI r\u00e4cker inte\u201d \u2013 FILMIC byter namn och tar position i n\u00e4sta fas av AI-animation.<\/strong><\/p>\n

AI-genererat inneh\u00e5ll exploderar. Samtidigt byter Stockholmsbaserade FILMIC ART namn till FILMIC Animation och tar position i n\u00e4sta fas: att g\u00e5 fr\u00e5n enstaka klipp till fungerande produktioner med krav p\u00e5 kvalitet, kontroll och leverans.<\/p>\n

Namnbytet speglar en utveckling d\u00e4r avancerad animation under flera \u00e5r vuxit till att bli k\u00e4rnan i verksamheten. ”Nu heter vi det vi g\u00f6r”, s\u00e4ger Andreas Ibohm, grundare och Exekutiv Producent p\u00e5 FILMIC.<\/p>\n

Efterfr\u00e5gan p\u00e5 AI drivs till stor del av effektivisering, men m\u00e5nga bolag f\u00f6rs\u00f6ker kombinera l\u00e4gre kostnader med bibeh\u00e5llen kontroll, upphovsr\u00e4tt och kreativ h\u00f6jd. Samtidigt \u00e4r mycket av dagens AI-anv\u00e4ndning fortfarande experimentell och stannar ofta vid enstaka visuella nedslag.<\/p>\n

\u201cM\u00e5nga bolag vill reducera kostnader med AI, men samtidigt beh\u00e5lla kontroll, upphovsr\u00e4tt och kreativ h\u00f6jd. Det \u00e4r d\u00e4r det blir sv\u00e5rt p\u00e5 riktigt. Just nu drunknar branschen i AI-slop. Det \u00e4r l\u00e4tt att bli imponerad av enstaka klipp, men sv\u00e5rare att leverera hela v\u00e4gen i en riktig produktion.\u201d<\/p>\n

FILMIC har d\u00e4rf\u00f6r lagt det senaste \u00e5ret p\u00e5 att utveckla en produktionspipeline d\u00e4r AI fungerar i skarpa uppdrag, med verkliga deadlines, formatkrav och flera beslutsled. Grunden \u00e4r en etablerad modell som omfattar hela kedjan, fr\u00e5n id\u00e9 och storyboard till f\u00e4rdig leverans, d\u00e4r AI integreras som ett nytt lager snarare \u00e4n ers\u00e4tter befintliga arbetss\u00e4tt.<\/p>\n

\u201cDu beh\u00f6ver fortfarande bygga grunden f\u00f6rst. Story, design, timing och pipeline. AI kan ta oss l\u00e4ngre, snabbare, men det \u00e4r inte d\u00e4r arbetet b\u00f6rjar.\u201d<\/p>\n

”Vi \u00e4r i grunden regiss\u00f6rer, producenter, designers och animat\u00f6rer. Det vi g\u00f6r handlar om att f\u00e5 en produktion att h\u00e5lla hela v\u00e4gen. AI \u00e4r ett verktyg i den processen, inte en genv\u00e4g. Annars blir det bara meningsl\u00f6sa klipp som ingen relaterar till”, s\u00e4ger Jonathan Knape, grundare och Creative Director p\u00e5 FILMIC.<\/p>\n

AI \u00e4r samtidigt inte r\u00e4tt v\u00e4g i alla sammanhang. Det finns kunder som inte vill anv\u00e4nda AI alls.<\/p>\n

\u201cInom gaming, spelbranschen, d\u00e4r vi jobbar mycket, kan det vara direkt kontraproduktivt. Fansen \u00e4r extremt k\u00e4nsliga och det finns ingen po\u00e4ng att g\u00f6ra en film som publiken redan fr\u00e5n b\u00f6rjan \u00e4r negativ till. D\u00e5 anv\u00e4nder vi v\u00e5ra befintliga verktyg f\u00f6r 2D, 3D och VFX som \u00e4r extremt bepr\u00f6vade. I andra sammanhang, som reklam, finns st\u00f6rre utrymme att utforska m\u00f6jligheterna.\u201d<\/p>\n

Enligt FILMIC ligger den verkliga skillnaden inte i sj\u00e4lva tekniken, utan i f\u00f6rm\u00e5gan att genomf\u00f6ra hela produktionen, fr\u00e5n brief till leverans i flera format.<\/p>\n

”Alla kan prompta idag”, s\u00e4ger Andreas Ibohm. ”Men att ta ett projekt fr\u00e5n brief till 75 leveranser i olika format, med tydliga deadlines och flera beslutsled, kr\u00e4ver n\u00e5got helt annat.”<\/p>\n

Synen delas av Jonathan Knape, grundare och Creative Director p\u00e5 FILMIC. ”Vi kommer aldrig att skapa f\u00e4rdiga filmklipp fr\u00e5n enbart text. Det som fungerar \u00e4r fortfarande produktion, design och storytelling. AI \u00e4r det sista raketsteget, som kan ta oss l\u00e4ngre ut i rymden. Kalla det kreativ AI, AI-assisterad animation eller handgjord AI.”<\/p>\n

Med den nya positionen vill FILMIC flytta fokus fr\u00e5n hype till hantverk och ta en l\u00e5ngsiktig roll i utvecklingen av AI-driven animation.<\/p>\n <\/div>\n \n <\/div>\n \n<\/section>\n\n\n

\n \n
\n\n \n
\n\n
\n\n \n \"\"<\/a>\n\n\n<\/div>\n \n \n\n\n <\/div>\n\n \n \n <\/div>\n\n\n\n \n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"

Pressmeddelande: \u201cAI r\u00e4cker inte\u201d \u2013 FILMIC byter namn och tar position i n\u00e4sta fas av AI-animation. AI-genererat inneh\u00e5ll exploderar. Samtidigt byter Stockholmsbaserade FILMIC ART namn till FILMIC Animation och tar …<\/p>\n","protected":false},"author":5,"featured_media":13445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad"],"acf":[],"yoast_head":"\nNew Name, New Position - Filmic Animation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/filmic.se\/sv\/new-name-new-position\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Name, New Position\" \/>\n<meta property=\"og:description\" content=\"Pressmeddelande: \u201cAI r\u00e4cker inte\u201d \u2013 FILMIC byter namn och tar position i n\u00e4sta fas av AI-animation. AI-genererat inneh\u00e5ll exploderar. Samtidigt byter Stockholmsbaserade FILMIC ART namn till FILMIC Animation och tar ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/filmic.se\/sv\/new-name-new-position\/\" \/>\n<meta property=\"og:site_name\" content=\"Filmic Animation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/sv-se.facebook.com\/filmicart\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T12:45:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T14:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/FilmicAnimation-NewLogo-v01-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"948\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elin@filmicart.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"elin@filmicart.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/\"},\"author\":{\"name\":\"elin@filmicart.com\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#\\\/schema\\\/person\\\/c319dcb25762ae1830290dc86af0f78f\"},\"headline\":\"New Name, New Position\",\"datePublished\":\"2026-04-21T12:45:03+00:00\",\"dateModified\":\"2026-04-21T14:01:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/filmic.se\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FilmicAnimation-NewLogo-v01-1.jpg\",\"articleSection\":[\"Okategoriserad\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/\",\"url\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/\",\"name\":\"New Name, New Position - Filmic Animation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/filmic.se\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FilmicAnimation-NewLogo-v01-1.jpg\",\"datePublished\":\"2026-04-21T12:45:03+00:00\",\"dateModified\":\"2026-04-21T14:01:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/#primaryimage\",\"url\":\"https:\\\/\\\/filmic.se\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FilmicAnimation-NewLogo-v01-1.jpg\",\"contentUrl\":\"https:\\\/\\\/filmic.se\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/FilmicAnimation-NewLogo-v01-1.jpg\",\"width\":1920,\"height\":948},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/new-name-new-position\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/filmic.se\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Name, New Position\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/filmic.se\\\/sv\\\/\",\"name\":\"Filmic Animation\",\"description\":\"Animation Studio in Stockholm\",\"publisher\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/filmic.se\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#organization\",\"name\":\"Filmic\",\"url\":\"https:\\\/\\\/filmic.se\\\/sv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/filmic.se\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Filmic-logo-black.png\",\"contentUrl\":\"https:\\\/\\\/filmic.se\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Filmic-logo-black.png\",\"width\":2000,\"height\":638,\"caption\":\"Filmic\"},\"image\":{\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/sv-se.facebook.com\\\/filmicart\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/filmic-art-ab\\\/\",\"https:\\\/\\\/vimeo.com\\\/filmicart\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/filmic.se\\\/sv\\\/#\\\/schema\\\/person\\\/c319dcb25762ae1830290dc86af0f78f\",\"name\":\"elin@filmicart.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5538d71d6697484e3b84b51a66c46bcee05d4f82be30a29b6dfc4b338708ee25?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5538d71d6697484e3b84b51a66c46bcee05d4f82be30a29b6dfc4b338708ee25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5538d71d6697484e3b84b51a66c46bcee05d4f82be30a29b6dfc4b338708ee25?s=96&d=mm&r=g\",\"caption\":\"elin@filmicart.com\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Name, New Position - Filmic Animation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/filmic.se\/sv\/new-name-new-position\/","og_locale":"sv_SE","og_type":"article","og_title":"New Name, New Position","og_description":"Pressmeddelande: \u201cAI r\u00e4cker inte\u201d \u2013 FILMIC byter namn och tar position i n\u00e4sta fas av AI-animation. AI-genererat inneh\u00e5ll exploderar. Samtidigt byter Stockholmsbaserade FILMIC ART namn till FILMIC Animation och tar ...","og_url":"https:\/\/filmic.se\/sv\/new-name-new-position\/","og_site_name":"Filmic Animation","article_publisher":"https:\/\/sv-se.facebook.com\/filmicart","article_published_time":"2026-04-21T12:45:03+00:00","article_modified_time":"2026-04-21T14:01:43+00:00","og_image":[{"width":1920,"height":948,"url":"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/FilmicAnimation-NewLogo-v01-1.jpg","type":"image\/jpeg"}],"author":"elin@filmicart.com","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"elin@filmicart.com","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/#article","isPartOf":{"@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/"},"author":{"name":"elin@filmicart.com","@id":"https:\/\/filmic.se\/sv\/#\/schema\/person\/c319dcb25762ae1830290dc86af0f78f"},"headline":"New Name, New Position","datePublished":"2026-04-21T12:45:03+00:00","dateModified":"2026-04-21T14:01:43+00:00","mainEntityOfPage":{"@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/"},"wordCount":4,"publisher":{"@id":"https:\/\/filmic.se\/sv\/#organization"},"image":{"@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/#primaryimage"},"thumbnailUrl":"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/FilmicAnimation-NewLogo-v01-1.jpg","articleSection":["Okategoriserad"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/","url":"https:\/\/filmic.se\/sv\/new-name-new-position\/","name":"New Name, New Position - Filmic Animation","isPartOf":{"@id":"https:\/\/filmic.se\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/#primaryimage"},"image":{"@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/#primaryimage"},"thumbnailUrl":"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/FilmicAnimation-NewLogo-v01-1.jpg","datePublished":"2026-04-21T12:45:03+00:00","dateModified":"2026-04-21T14:01:43+00:00","breadcrumb":{"@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/filmic.se\/sv\/new-name-new-position\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/#primaryimage","url":"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/FilmicAnimation-NewLogo-v01-1.jpg","contentUrl":"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/FilmicAnimation-NewLogo-v01-1.jpg","width":1920,"height":948},{"@type":"BreadcrumbList","@id":"https:\/\/filmic.se\/sv\/new-name-new-position\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/filmic.se\/sv\/"},{"@type":"ListItem","position":2,"name":"New Name, New Position"}]},{"@type":"WebSite","@id":"https:\/\/filmic.se\/sv\/#website","url":"https:\/\/filmic.se\/sv\/","name":"Filmic Animation","description":"Animation Studio in Stockholm","publisher":{"@id":"https:\/\/filmic.se\/sv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/filmic.se\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/filmic.se\/sv\/#organization","name":"Filmic","url":"https:\/\/filmic.se\/sv\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/filmic.se\/sv\/#\/schema\/logo\/image\/","url":"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/Filmic-logo-black.png","contentUrl":"https:\/\/filmic.se\/wp-content\/uploads\/2026\/04\/Filmic-logo-black.png","width":2000,"height":638,"caption":"Filmic"},"image":{"@id":"https:\/\/filmic.se\/sv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/sv-se.facebook.com\/filmicart","https:\/\/www.linkedin.com\/company\/filmic-art-ab\/","https:\/\/vimeo.com\/filmicart"]},{"@type":"Person","@id":"https:\/\/filmic.se\/sv\/#\/schema\/person\/c319dcb25762ae1830290dc86af0f78f","name":"elin@filmicart.com","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/5538d71d6697484e3b84b51a66c46bcee05d4f82be30a29b6dfc4b338708ee25?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5538d71d6697484e3b84b51a66c46bcee05d4f82be30a29b6dfc4b338708ee25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5538d71d6697484e3b84b51a66c46bcee05d4f82be30a29b6dfc4b338708ee25?s=96&d=mm&r=g","caption":"elin@filmicart.com"}}]}},"_links":{"self":[{"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/posts\/13443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/comments?post=13443"}],"version-history":[{"count":4,"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/posts\/13443\/revisions"}],"predecessor-version":[{"id":13459,"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/posts\/13443\/revisions\/13459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/media\/13445"}],"wp:attachment":[{"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/media?parent=13443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/categories?post=13443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filmic.se\/sv\/wp-json\/wp\/v2\/tags?post=13443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}