{"id":9351,"date":"2021-11-09T15:57:32","date_gmt":"2021-11-09T14:57:32","guid":{"rendered":"https:\/\/filmic.se\/work\/apotekarnes-julmust\/"},"modified":"2024-08-12T17:06:16","modified_gmt":"2024-08-12T15:06:16","slug":"apotekarnes-julmust","status":"publish","type":"work","link":"https:\/\/filmic.se\/en\/work\/apotekarnes-julmust\/","title":{"rendered":"Santas Workshop"},"content":{"rendered":"\n<section id=\"project-header-block_5290fa3b74cb6dd8de170987d0c57620\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Apotekarnes-Julmust-tomtefilm-16-9-scaled.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/Wwka6kxDrXY?si=fGt4JvvGZFO6Tmrx\" data-fancybox=\"video-https:\/\/youtu.be\/Wwka6kxDrXY?si=fGt4JvvGZFO6Tmrx\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/Wwka6kxDrXY?si=fGt4JvvGZFO6Tmrx\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_83ffa309d5fc28499d4aa29aa12f16ff\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Santas Workshop<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Carlsberg<\/li><li><h3>Categories<\/h3>Cel animation<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Carlsberg\u2019s software drink Apotekarnes Julmust, is a classic drink for all Swedish people and the number one choice during Christmas. Since the film first aired in 2012, it has been shown every year and is starting to achieve status of a classic TVC. We were of course inspired by Santa\u2019s Workshop from 1932 when we directed and produced this film in old-school frame-by-frame, hand-drawn cel-animation.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_f14f44ba7f02c68bbd45290a50de0ce9\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"9351\" data-blockid=\"block_f14f44ba7f02c68bbd45290a50de0ce9\" data-total=\"6\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_f14f44ba7f02c68bbd45290a50de0ce9\" data-fancybox=\"mediagrid\" data-caption=\"Apotekarnes-Julmust-tomtefilm-16-9\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Apotekarnes-Julmust-tomtefilm-16-9-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Apotekarnes-Julmust-tomtefilm-16-9-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_f14f44ba7f02c68bbd45290a50de0ce9\" data-fancybox=\"mediagrid\" data-caption=\"Apotekarnes-Julmust-tomtefilm-9-16\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Apotekarnes-Julmust-tomtefilm-9-16-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Apotekarnes-Julmust-tomtefilm-9-16-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 30.537931034483%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_f14f44ba7f02c68bbd45290a50de0ce9\" data-fancybox=\"mediagrid\" data-caption=\"Apotekarnes-Julmust-tomtefilm-4-5\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Apotekarnes-Julmust-tomtefilm-4-5-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Apotekarnes-Julmust-tomtefilm-4-5-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_f14f44ba7f02c68bbd45290a50de0ce9\" data-fancybox=\"mediagrid\" data-caption=\"ApotekarnesJulmust-behindTheScenes-02\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/ApotekarnesJulmust-behindTheScenes-02.jpeg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/ApotekarnesJulmust-behindTheScenes-02.jpeg\" alt=\"\" \/><\/a>\n\n\n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":8562,"template":"","animation":[33,13,16,35],"class_list":["post-9351","work","type-work","status-publish","has-post-thumbnail","hentry","animation-advertising","animation-2d","animation-cel-animation","animation-food-beverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - 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