{"id":9318,"date":"2021-11-08T16:22:30","date_gmt":"2021-11-08T15:22:30","guid":{"rendered":"https:\/\/filmic.se\/work\/rema-1000\/"},"modified":"2022-05-11T16:10:19","modified_gmt":"2022-05-11T14:10:19","slug":"rema-1000","status":"publish","type":"work","link":"https:\/\/filmic.se\/en\/work\/rema-1000\/","title":{"rendered":"Hubbard"},"content":{"rendered":"\n<section id=\"project-header-block_61893fc185663\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-16-9-scaled.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-\/264238031\" data-fancybox=\"video-\/264238031\" href=\"https:\/\/player.vimeo.com\/video\/\/264238031\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_61893fc185664\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Hubbard<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Rema 1000<\/li><li><h3>Agency<\/h3>McCann Oslo<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Together with McCann Oslo and their client &#8216;Dyrevernalliansen&#8217;\/supermarket chain &#8216;REMA 1000&#8217; we got the brief to tell a story that was fun and enlightning, introducing a new chicken breed for the first time in Norway. It\u2019s called Hubbard and have some advantages over other breeds. It\u2019s a chicken that lives longer, has more freedom and in sum is cooler than other chickens. The agency McCann Oslo, wanted us to make the film highly realistic in terms of chicken look and at the same time put a big smile on your face. To achieve this, we choose to work with a mix of techniques including 3D-creatures and live birds shot on location in Trondheim, Norway.<\/p>\n<p>In parallel with the production of the shoot, we built and rigged a detailed 3D model of Hubbard and also developed our own technique for the feather system of the bird. We worked closely with dancers and our animators to get the right style on the dance while at the same time achieving credibility in the movements of our chickens. That\u2019s one amazing chicken!!<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_61893fc185665\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"9318\" data-blockid=\"block_61893fc185665\" data-total=\"9\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-kyckling-barn-16-9\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-barn-16-9-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-barn-16-9-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 30.537931034483%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-kyckling-4-5\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-4-5-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-4-5-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-close-up-face-9-16\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-close-up-face-9-16-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-close-up-face-9-16-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_61893fc185665\" data-fancybox=\"mediagrid\" data-caption=\"Rema-Hubbard-chicken-kyckling-16-9\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-16-9-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2021\/11\/Rema-Hubbard-chicken-kyckling-16-9-scaled.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":8685,"template":"","animation":[33,12,21,19],"class_list":["post-9318","work","type-work","status-publish","has-post-thumbnail","hentry","animation-advertising","animation-3d","animation-creatures","animation-film-vfx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - 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