{"id":13403,"date":"2026-01-21T10:48:13","date_gmt":"2026-01-21T09:48:13","guid":{"rendered":"https:\/\/filmic.se\/?post_type=work&#038;p=13403"},"modified":"2026-01-21T14:28:01","modified_gmt":"2026-01-21T13:28:01","slug":"fruity-drops","status":"publish","type":"work","link":"https:\/\/filmic.se\/en\/work\/fruity-drops\/","title":{"rendered":"Fruity Drops"},"content":{"rendered":"\n<section id=\"project-header-block_409e22128f556135b046cd064d8bc628\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-Coverphoto-16-9.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/dkRAtIk_qp0\" data-fancybox=\"video-https:\/\/youtu.be\/dkRAtIk_qp0\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/dkRAtIk_qp0\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_e655fa01f1fa22e744bbc2b6cf702aa1\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Fruity Drops<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Malaco<\/li><li><h3>Agency<\/h3>TBWA Stockholm<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Malaco released a new candy bag called Fruit Drops earlier this year. And as the name suggests \u2013 it&#8217;s a variety of drop shaped gummies with fruit taste. To launch this product they wanted a tasty advert that we created with 3D animation. Everything in the video is made in 3D.<\/p>\n<p>Here&#8217;s a link to the <a href=\"https:\/\/youtu.be\/dkRAtIk_qp0\">Youtube video<\/a><br \/>\nAnd here&#8217;s link to <a href=\"https:\/\/filmic.se\/en\/work\/chewit\/\">&#8216;Chewit&#8217;<\/a> \u2013 another project we did with Malaco.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_d43c32fb043ac802ea3a9249329411e3\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"13403\" data-blockid=\"block_d43c32fb043ac802ea3a9249329411e3\" data-total=\"7\" class=\"items\">\n\n                    <div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"Malaco-Fruity-Slide-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-Slide-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-13414\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-Slide-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_d43c32fb043ac802ea3a9249329411e3\" data-fancybox=\"mediagrid\" data-caption=\"Malaco-Fruity-Butterfly-9-16\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-Butterfly-9-16.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-Butterfly-9-16.jpg\" alt=\"Jungle plants in the background with fruits cut in half in the foreground. A red and purple butterfly sitting on one of the plants \u2013 symbolising the Malaco logo.\" \/><\/a>\n\n\n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 35.424%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1080\" data-height=\"1080\" data-caption=\"Malaco-Fruity-Comparison-1-1\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-Comparison-1-1.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-13410\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-Comparison-1-1.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 62.976%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"Malaco-Fruity-wip-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-wip-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-13416\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2026\/01\/Malaco-Fruity-wip-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":13406,"template":"","animation":[33,12,35,34],"class_list":["post-13403","work","type-work","status-publish","has-post-thumbnail","hentry","animation-advertising","animation-3d","animation-food-beverage","animation-3d-packshots"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fruity Drops - Filmic Animation<\/title>\n<meta name=\"description\" content=\"Malaco released a new candy bag called Fruit Drops earlier this year. 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