{"id":12748,"date":"2025-05-12T15:01:28","date_gmt":"2025-05-12T13:01:28","guid":{"rendered":"https:\/\/filmic.se\/?post_type=work&#038;p=12748"},"modified":"2025-05-12T15:01:28","modified_gmt":"2025-05-12T13:01:28","slug":"on-tour","status":"publish","type":"work","link":"https:\/\/filmic.se\/en\/work\/on-tour\/","title":{"rendered":"On Tour"},"content":{"rendered":"\n<section id=\"project-header-block_1a72081ba21dd8761a93963adc9f991f\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNilatruck-on-street-16-9.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/iXucPyMxI5k\" data-fancybox=\"video-https:\/\/youtu.be\/iXucPyMxI5k\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/iXucPyMxI5k\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_a06aef1629bff3177d5392d5d9d5014c\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">On Tour<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Maria Nila<\/li><li><h3>Category<\/h3>VFX, DOOH<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p class=\"\" data-start=\"170\" data-end=\"366\">For Maria Nila, we\u2019ve worked on a series of campaigns that combine everyday footage with crafted 3D elements\u2014blurring the line between reality and imagination.<\/p>\n<p class=\"\" data-start=\"368\" data-end=\"654\">One campaign took us to the iconic Liberty shopping mall in London. Shot on a mobile phone, we enhanced the footage with 3D pipes climbing along the building\u2019s facade, transforming it into a surreal haircare factory. The illusion was so convincing, people thought the pipes were real.<\/p>\n<p class=\"\" data-start=\"656\" data-end=\"858\">Another project followed Maria Nila\u2019s shampoo truck on a USA tour. Using casual phone footage from a busy street, we added the truck\u2014and surrounded it with oversized soap bubbles and foam.<\/p>\n<p class=\"\" data-start=\"860\" data-end=\"1129\">The tour also included a fully animated 3D film where the truck travels across a stylized map of the U.S., visiting different cities. The journey ends with a reveal of the product, tying together the campaign with Maria Nila\u2019s playful and progressive visual identity.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_d5a52fec624109fcd9f97d226e14985e\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"12748\" data-blockid=\"block_d5a52fec624109fcd9f97d226e14985e\" data-total=\"8\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_d5a52fec624109fcd9f97d226e14985e\" data-fancybox=\"mediagrid\" data-caption=\"MariaNila-truck-feedback-9-16\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-truck-feedback-9-16.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-truck-feedback-9-16.jpg\" alt=\"Animation and 3D for Maria Nila, integrated in SoMe filmed material.\" \/><\/a>\n\n\n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"MariaNila-truck-placement-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-truck-placement-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12753\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-truck-placement-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"MariaNila-Truck-street-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-Truck-street-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12755\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-Truck-street-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1080\" data-height=\"1920\" data-caption=\"MariaNila-LibertyLondon-9-16\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-LibertyLondon-9-16.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12749\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/05\/MariaNila-LibertyLondon-9-16.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":12765,"template":"","animation":[19],"class_list":["post-12748","work","type-work","status-publish","has-post-thumbnail","hentry","animation-film-vfx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - 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