{"id":12482,"date":"2025-01-24T14:49:12","date_gmt":"2025-01-24T13:49:12","guid":{"rendered":"https:\/\/filmic.se\/work\/good-taste-with-a-twist-pt2\/"},"modified":"2025-02-13T15:22:35","modified_gmt":"2025-02-13T14:22:35","slug":"good-taste-with-a-twist-pt2","status":"publish","type":"work","link":"https:\/\/filmic.se\/en\/work\/good-taste-with-a-twist-pt2\/","title":{"rendered":"Good Taste, With A Twist pt2"},"content":{"rendered":"\n<section id=\"project-header-block_7d366feabb7fd801a95621517ea9fa9d\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/kronenbourg-winter-bottle-still-16-9.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/7YnIbO3073Y\" data-fancybox=\"video-https:\/\/youtu.be\/7YnIbO3073Y\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/7YnIbO3073Y\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_d0a7d8d44bd0931b166966673e067d84\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Good Taste, With A Twist pt2<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Kronenbourg<\/li><li><h3>Agency<\/h3>WDW Creative<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Together with the wheat beer company Kronenbourg, we\u2019ve continued to evolve the <strong>\u2018Good Taste, With A Twist\u2019<\/strong>campaigns. The concept was expanded with new winter and New Year\u2019s campaigns, placing the iconic bottle in seasonal environments, from frosty landscapes to festive celebrations.<\/p>\n<p>The distinctive bottle remains the centerpiece, complemented by chic and playful settings integrated with the brand\u2019s vibrant colors. These updated campaigns were adapted for multiple platforms, including Social Media (SoMe), Digital Out of Home (DOOH), and print, ensuring a broad range of engaging formats.<\/p>\n<p>The new years campaign also featured a captivating deep screen experience, where playful perspective techniques brought the objects in the film to life, creating the illusion that they float beyond the screen\u2019s confines.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_ce5dafc99d8d6a9cac5b1ffe3aa39b15\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"12482\" data-blockid=\"block_ce5dafc99d8d6a9cac5b1ffe3aa39b15\" data-total=\"15\" class=\"items\">\n\n                    <div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"Kronenburg-tower-1920-1080\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenburg-tower-1920-1080.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12487\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenburg-tower-1920-1080.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1080\" data-height=\"1920\" data-caption=\"Kronenbourg-foam-test-9-16\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenbourg-foam-test-9-16.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12485\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenbourg-foam-test-9-16.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_ce5dafc99d8d6a9cac5b1ffe3aa39b15\" data-fancybox=\"mediagrid\" data-caption=\"Kronenbourg-tower-fireworks-9-16\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenbourg-tower-fireworks-9-16.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenbourg-tower-fireworks-9-16.jpg\" alt=\"Animation and 3D for the new years campaign of Kronenbourg 1664 Blanc.\" \/><\/a>\n\n\n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1280\" data-height=\"720\" data-caption=\"Kronenbourg-foam-close-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenbourg-foam-close-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12467\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2025\/01\/Kronenbourg-foam-close-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":12463,"template":"","animation":[12,26,35,34],"class_list":["post-12482","work","type-work","status-publish","has-post-thumbnail","hentry","animation-3d","animation-dooh","animation-food-beverage","animation-3d-packshots"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.6) - 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