{"id":12197,"date":"2024-04-30T11:54:31","date_gmt":"2024-04-30T09:54:31","guid":{"rendered":"https:\/\/filmic.se\/?post_type=work&#038;p=12197"},"modified":"2024-05-03T14:56:18","modified_gmt":"2024-05-03T12:56:18","slug":"indulgent","status":"publish","type":"work","link":"https:\/\/filmic.se\/en\/work\/indulgent\/","title":{"rendered":"Indulgent"},"content":{"rendered":"\n<section id=\"project-header-block_f33ab18ed10240672696d2be297c3fb0\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/Kexchoklad-coverphoto-16-9.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/we-pCWkuedk\" data-fancybox=\"video-https:\/\/youtu.be\/we-pCWkuedk\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/we-pCWkuedk\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_e394ccf6c1f8f43df6866170afb434d9\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Indulgent<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Brand<\/h3>Kexchoklad<\/li><li><h3>Client<\/h3>Cloetta<\/li><li><h3>Agency<\/h3>Food &#038; Friends<\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>Every swede knows the catch-phrase &#8216;Go och Glad, Kexchoklad&#8217;, which ruffly means &#8216;Good and Happy, Chocolate Wafer&#8217; (it rhymes in swedish). This tasty treat is the single largest product on the Swedish confectionery market. And to advertise it, they contacted us to create the choco bar in 3D and animate it in a creative way to their brand song. It looks simple and clean but there was a lot of work getting the right textures and precise colors to make it as true to real life as possible.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_4d697a2b716eca5b4b38d24d5f05b085\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"12197\" data-blockid=\"block_4d697a2b716eca5b4b38d24d5f05b085\" data-total=\"6\" class=\"items\">\n\n                    <div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"kexchoklad-testing-textures-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/kexchoklad-testing-textures-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12204\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/kexchoklad-testing-textures-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 30.537931034483%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1080\" data-height=\"1350\" data-caption=\"Kexchoklad-Break-4-5\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/Kexchoklad-Break-4-5.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12200\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/Kexchoklad-Break-4-5.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 30.537931034483%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1080\" data-height=\"1350\" data-caption=\"Kexchoklad-choco-cover-4-5\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/Kexchoklad-choco-cover-4-5.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-12202\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/Kexchoklad-choco-cover-4-5.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 67.862068965517%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_4d697a2b716eca5b4b38d24d5f05b085\" data-fancybox=\"mediagrid\" data-caption=\"Kexchoklad-references-clean-16-9\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/Kexchoklad-references-clean-16-9.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2024\/04\/Kexchoklad-references-clean-16-9.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":12206,"template":"","animation":[12,35,34],"class_list":["post-12197","work","type-work","status-publish","has-post-thumbnail","hentry","animation-3d","animation-food-beverage","animation-3d-packshots"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - 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