{"id":11836,"date":"2023-10-18T16:06:28","date_gmt":"2023-10-18T14:06:28","guid":{"rendered":"https:\/\/filmic.se\/?post_type=work&#038;p=11836"},"modified":"2024-04-29T14:28:11","modified_gmt":"2024-04-29T12:28:11","slug":"battre-bilar","status":"publish","type":"work","link":"https:\/\/filmic.se\/en\/work\/battre-bilar\/","title":{"rendered":"Better with candy cars"},"content":{"rendered":"\n<section id=\"project-header-block_8dc213486900931906d385e74262149c\" class=\"fullwidth white project-header\" >\n\n    <div class=\"inner fullwidth\">\n\n\n        \n        <div class=\"bg-container\" style=\"background-image:url(https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/saxguy-yawning.jpg);\">\n\n            \n            <a class=\"toggleBtn fancybox\" rel=\"video-https:\/\/youtu.be\/IX3A4z3UeZ4\" data-fancybox=\"video-https:\/\/youtu.be\/IX3A4z3UeZ4\" href=\"https:\/\/www.youtube.com\/watch?v=https:\/\/youtu.be\/IX3A4z3UeZ4\"><span><\/span><\/a>\n\n        <\/div>\n\n    <\/div>        \n<\/section>     \n\n\n\n<section id=\"work-article-block_e9fba66e8a20139c0bb2d3624d197b2c\" class=\"grid-8 white contentblock work-article newsitem\" >\n\n\n    <div class=\"inner grid-8\">\n\n        <h1 class=\"title\">Better with candy cars<\/h1>\n\n    \n\n    <div class=\"project-meta\">\n        <div class=\"inner grid-12\">\n            <ul>\n\n                <li><h3>Client<\/h3>Ahlgrens Bilar<\/li><li><h3>Agency<\/h3>TBWA <\/li>                \n            <\/ul>\n        <\/div>\n    <\/div>\n\n    \n\n        <div class=\"work-description\">\n           \n            <p>The best-selling &#8216;car&#8217; in Sweden isn&#8217;t one you can drive; it&#8217;s one you can eat! This candy has been a beloved treat amongst swedes for generations. Historically, their ads have been eye-catching and memorable, but this year they wanted boost their creativity even more. To reach youth and young adults as a new target group, the look and feel of this ad had to resonate with today&#8217;s pop culture. The main source of inspiration? Music videos. We brought this style alive with cell animated quirky characters and backgrounds made in 3D with a miniature feel to it. We produced 20s, 15s and 6s ads, each in 4 different formats for social, DOOH and TV. The music score was composed exclusively for this commercial, amplifying the joyful and carefree atmosphere of the film.<\/p>\n        <\/div>\n\n    <\/div>\n\n    \n    \n<\/section>\n\n\n<section id=\"mediagrid-block_3afd739c09c8931d33bcd5f2e71ae8ca\" class=\"grid-10 mediagrid\">\n    \n    <div class=\"inner grid-10\">\n\n        \n                <div id=\"mediadiv\" data-id=\"11836\" data-blockid=\"block_3afd739c09c8931d33bcd5f2e71ae8ca\" data-total=\"21\" class=\"items\">\n\n                    <div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 23.651038575668%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_3afd739c09c8931d33bcd5f2e71ae8ca\" data-fancybox=\"mediagrid\" data-caption=\"saxguy-happy-9-16\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/saxguy-happy-9-16.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/saxguy-happy-9-16.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 74.748961424332%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1920\" data-height=\"1080\" data-caption=\"Saxophone-16-9\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/Saxophone-16-9.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-11874\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/Saxophone-16-9.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div><div class=\"item  wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 62.976%;\">\n\n    \n    <a class=\"fancybox\" rel=\"gallery-block_3afd739c09c8931d33bcd5f2e71ae8ca\" data-fancybox=\"mediagrid\" data-caption=\"guy-line-sketch-16-9\" href=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/guy-line-sketch-16-9.jpg\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/guy-line-sketch-16-9.jpg\" alt=\"\" \/><\/a>\n\n\n<\/div><div class=\"item mp4 wow zoomIn\" data-wow-delay=\"0.3s\" data-wow-offset=\"0\" data-wow-duration=\"0.5s\" style=\"width: 35.424%;\">\n\n    \n    \n            <div class=\"videocontainer  view\"  data-width=\"1080\" data-height=\"1080\" data-caption=\"SaxophoneRough-1-1\" data-src=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/SaxophoneRough-1-1.mp4\">\n       \n\t\t\t\t\t<div class=\"playercontainer\">\n\t\t\t\t\t\t<video id=\"mp4player-11876\" width=\"100%\" height=\"auto\" playsinline webkit-playsinline muted loop autoplay>\n\t        \t\t\t<source src=\"https:\/\/filmic.se\/wp-content\/uploads\/2023\/10\/SaxophoneRough-1-1.mp4\" type=\"video\/mp4\">\n\t      \t\t\t<\/video>\n\n                    \n\t\t    \t<\/div>\n\t\t    <\/div>\n\n      \n<\/div>\n                    \n                        \n\n\n                <\/div>\n\n                \n                        <div id=\"loadingmedia\" class=\"\"><img decoding=\"async\" src=\"https:\/\/filmic.se\/wp-content\/themes\/filmicart-2021\/lib\/gfx\/512x512.gif\" alt=\"Loading\"><\/div>\n\n                    \n                \n    <\/div>\n\n\n\n    \n<\/section>\n\n\n","protected":false},"featured_media":11890,"template":"","animation":[33,12,13,16,18],"class_list":["post-11836","work","type-work","status-publish","has-post-thumbnail","hentry","animation-advertising","animation-3d","animation-2d","animation-cel-animation","animation-character-animation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - 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