Limit Less / New 08

We helped Lynk & Co develop the visual identity for the launch film of their new model, the Lynk & Co 08. The goal was to create a calm, refined and minimalistic aesthetic, offering a modern twist on traditional automotive advertising. By allowing the car’s design to interact with its architectural surroundings, we created a clean and contemporary visual universe.

Producing the entire film in 3D gave both us and Lynk & Co complete creative control throughout the process. It allowed us to continuously explore and refine the visual direction, while precisely controlling lighting, camera angles and compositions to showcase the car’s design and features in the best possible way.